Page 151 - My Marketing Sucks Book

Embrace it and capitalize on this ‘unfair advantage’ over your competitors.

Chapter 30. Tying It All Together Through Your Marketing Hub

The HUB for all your marketing should be your website.

It is visible to you, your staff, your customers AND your ‘not yet customers’. Make

sure it is written TO your prospects and not ABOUT you. As we’ve repeated often,
that singular mindset will change your results dramatically (Yes, this is another
free nugget to help you to get wealthy).

Let’s close this out with some heavy focus on your marketing HUB.

If you feel like none of your online marketing isn’t working the way it used
to? You’re right! The rules have changed.
The people who figure out these changes and implement them will dominate the
market. New customers will flock to you because you are better at the first point

of contact. You’ll break through the noise and become the OBVIOUS CHOICE for
your products and/or services.

There Are 8 Critical Mistakes We See Over and Over

Fixing these 8 critical online mistakes will significantly improve your marketing
results, create an avalanche of prospects through your front door and generate
new revenue. Over the years, our website and online marketing evaluations have
uncovered these 8 common and critical mistakes:

1. When searching for your business on Google, your website and listing are
invisible
2. Your online listings are showing up on page two – or worse!
3. The search engines have you listed with incorrect information
4. Your website is nothing more than an online brochure

5. Your site looks nice but makes you NO money and gets you NO leads
6. You actually like your competitors sites more than your own
7. You lack automatic lead generation and follow up systems
8. Your website is trying to do too much, creating confusion and driving
people away