Page 154 - My Marketing Sucks Book

marketing copy. It is rare you get it built with someone who has the skill set of all
three and the ability to make it Clear, Consistent and Compelling to your target

audience.

This leaves the website weak. We have seen hundreds of websites that are ‘cool
looking’ but don’t produce squat. Those sites won’t help save you time or
money. Others will look at may generate good lead flow, but look like an 11 year

old built it in their room. That is not the answer either.

You need a good balance of – Design, Development and Copy.

In this day and age, people scan they don’t read. You have maybe 3 seconds to

get your website visitors to say to themselves “That’s me they are talking about!”
You have that ONE opportunity to make the RIGHT first impression.

We Are Here To Help You in Your Journey

This book should serve as your first step towards eliminating marketing that just

flat out sucks. Use this book as your jumping off point to success. Don’t close
this book and put it on the shelf and feel like you did something good. Put every
Unfair Advantage we have shared with you to use, starting today.

Below are 10 incremental improvements you’re going to use to create
exponential financial growth for you and your family and free up more time to
enjoy it all.

Some of you will accomplish these in a month and for some it will take a year or
more to accomplish.

That’s OK – because the return on investment from what you paid for this book
will make it the best investment of your life!

Here are your 10 areas to focus on for incremental improvements:

1- Unique Selling Points
___________________________________
2- Phone Script (or voicemail)

___________________________________
3- Competitive Intelligence