Page 152 - My Marketing Sucks Book

When you look at your online presence and website, how many of these 8
mistakes are you finding? The good news is you now know what to fix to start
getting the results you deserve. As a matter of fact, many of these simple and

quick repairs will get you new leads by the end of the day!

OOPS! I Threw the Baby Out With the Bathwater

The other day while we were speaking to a client, she indicated it was “Time to
make changes to the website”. First thing we did is to see what was working - and

what was not.

Upon reviewing her site analytics and results, we found out she was really kicking

butt! Her response back to us was right on the mark -

“We really need to be careful not to throw the baby out with the bathwater.”

Change for Change Sake? Common Mistake!

We quickly dug deeper into her website statistics. It didn’t take us long to find out

that her marketing HUB and website was doing a great job.

Remember, the job of your website is to invite people in with low-risk offers and
information to help build their trust and confidence in your company. When we
saw her website was producing excellent daily traffic, producing new leads,

delivering many low-risk offers automatically - we knew it was a winner.

Be slow to make changes to a website that is working and doing what it’s