Page 147 - My Marketing Sucks Book

leads. Be bold and different here. Be authentic and definitely don’t copy your

competition.

When Was The Last Time You Opened a Phone Book?

Seems like the last time you used one was 1997, doesn’t it? It probably wasn’t
that many years ago, but in today’s world everything is online.

There are a number of popular ONLINE directories you may wish to explore and
determine if you should list with them:

Yellow Pages
Find online Yellow Pages business listings, phone numbers, addresses, maps,
driving directions and more in theYELLOWPAGES.COM online directory. Think of
this as the same as the book that used to appear on your driveway once a year -
only online.
http://www.yellowpages.com

Yelp
Founded in 2004, Yelp is a very popular social networking site. People go here to
review businesses and share information about them. It operates like a well-
organized online bulletin board featuring user-generated content - all geared
toward personal reviews - based on experiences at local businesses. If you are a

brick and mortar business, you want to be in Yelp.
http://www.yelp.com

City Search
People use Citysearch® City Guides to get reviews, recommendations and
directions to the best hotels, restaurants, events, night clubs, shops, services and
more. While very popular with travelers, you’ll find it is also heavily trafficked by

‘locals’ looking for information.
http://www.citysearch.com

MerchantCircle
MerchantCircle is the largest social network for local business owners. Services
include free online business listings, free marketing tools and other helpful

resources, many at no cost.
http://www.merchantcircle.com

Here’s how our random Google search of “Beauty Salons Atlanta GA” came out