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throrigli a veiy compreliensive States, Asia and tlie Pacific, compete for globalization. ferei'it models. I don't tliinlc
evaluation repoit of ITC -a Europe and tlie CIS, Latin there is a "one-size-fits-all ". I
repoit wliicli was financed by Airiei'ica and tlie Caribbean - Indeed, regional iiitegration is believe tliat we liave to find
a gi'oup of donors led by and tlie difficult situations iii not sometliing easy to sell tlie best way and the best solu-
Deiunark-and from a sei'ies tlie vai'ioris nations, accordiiig politically. Yet, wlien you loolc tion for eacli one of tlie coui-
of reconunendations made by to tlieir level of development. at liow to build capacity and hies wliere ITC is worlang.
tlie Joint Advisoiy Grorip Slie worild eqrially lilce tlie get a footliold iii a specific

(JAG). Ms Francis and l'ier agency to be innovative and market, tlie only way to do it is Yori can ah'eady see tliat tl'iere
team also created an customer focused so as to to spread one's wiitgs. I tliink are claslies, for iiistance, bet-
Intei'iiational Trade Centre liave a substantial demonstra- tliat tlie best way to spread ween Francoplione conditions
Prograinine Document for tlie tion effect. yoru' wings is to do it iii places as opposed to Angloplione ti'a-
pei'iod 2007-2009. wliere you feel coinfoitable, ditions. So my qriestion is:
Q: As the new ITC wliere you understand tlie liow do we fii'id synergy? I
"This Progi'ainine Docuinent Executive Director you will market-ai'id wliere tlie mar- tliink tliat the patli of least
consolidates all tlie activities certainly want to reinforce ket similar to tlie one you resistance is probably tlie most
ITC plans to do, creatii'ig five what has been done in the IGIOW-and wliere yori can successful way because the
cliapters wlffcli 100k at tlie recent past. Indeed, some of )uild and develop successfiil goal is wliat yori liave to set
various regions tliat we are ITC's products - synergies. yorir inind 011!
reacting witli, and gives to orir South/South trade or e-com-
stalceliolders a complete over- rnerce, for exainple-are Regionalization is a plienome- I ain not always con'unitted to
view of tliese activities ali- doing quite well. However, no+i whicli I believe we cannot acliieve a goal by tlie same

gned witli potential results and will you comment on the ignore, and whicli we liave to means. I believe tliat "custo-
l'eSOurCe l'equirelllentS" process of regional tntegra- encorirage so as to construct mization" is veiy impoitant. In
contiiuied Ms Frai'icis. tion, whicli has been quite solid iiistitutions and empower otlier words, wliat i'niglit be
succesfu} ? In other words tlie people in tl'ie regions good for Mairitiris or for tlie

"At ITC we believe tliat we how do you see the future of concemed. Cai'ibbean is ceitaiiny going to
will liave a greater impact if regionalization? be different for soine otlier
we look at tliings oi'i a regio- Q: How do you implement paits in Africa. It is tlie same
t'ial, sub-regional and national Even tliorigl'i it lias its big "capacity-building"? How for Noitli Afi'ica. If I loolc at
basis, keepiiig in mind tliat we cliallenges, I tliiiik regional do you proceed in a world tl'ie Meditei'ranean coui'itries -
will benefit froin tlie paitners- iiitegration is going to be criti- where trade is global, but wl'iicli clearly liave different
hip of key iiistitutions to boost cal for tlie sru'vival of small where the WTO is currently cultiires-I will not find preci-
orir worlc iii tlie field ", added economies-in otlier tenns, facing difficulties to imple- sely tlie same solutions as
Ms Francis. ci'itical, not only for giants like ment the Doha Round? Do tl'iose existiitg in Ce+ih'al or
Brazil, Cliina or India, but for you see "capacity-building" Soutliem Afi'ica.
To put it in a nutshell, Mrs all tlie econoinies of tlie in tlie same way wlien you
Francis would like the ITC to developing world. In tliese deal with Eastern and Tlie essence of wliat we are
have a dynatnic dialogue with counh'ies, regional iiitegration Western Africa, Southern hying to build is, on one side,

the member states so as to lias to be a +neans throrigli Africa, the Caribbean or in tlie intellectual capacity to be

understand both the different wliicli tlie private sector will the Pacific? able to analyse and rmderstand
critical issues in each one of be able to create tlie adeqriate tlie oppoitunities. On the otlier
the five regions - Africa, Arab economies of scale and tluis Obviorisly, tliere rmist be dif- we liave to be able to guide tlie

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