Page 60 - سيكلوجية العملاء

‫ﺍﻟﻨﺠﺎﺭ‪ ،‬ﺼﺒﺎح ﺍﺤﻤﺩ‪ :،‬ﻤﻅﺎﻫﺭ ﺍﻟﺴﻠﻭﻙ ﻏﻴﺭ ﺍﻟﺸﺎﺏ ﻓﻲ ﻓﺘﺭﺓ ﻤﺎ ﺒﻌﺩ ﺍﻟﺤﺭﺏ‪ ،‬ﺒﺤﺙ ﻤﻘﺩﻡ ﻓﻲ ﺍﻟﺩﻭﺭﺓ‬ ‫‪-23‬‬

‫ﺍﻟﻌﻠﻤﻴﺔ ﺍلأﻭﻟﻰ ﻟﻘﺴﻡ ﺍﻟﺨﺩﻤﺔ ﺍﻻﺠﺘﻤﺎﻋﻴﺔ ﺒﻜﻠﻴﺔ ﺍلآﺩﺍﺏ‪ ،‬ﺠﺎﻤﻌﺔ ﺍﻟﻤﻭﺼل‪ ،‬ﻟﻠﻔﺘﺭﺓ ﻤﻥ ‪،-5 1990/1/6‬‬

‫ﺍﻟﻌﺭﺍﻕ‪ 1990 .‬ﺍﻟﻬﻴﺌﺔ ﺍﻟﻤﺼﺭﻴﺔ ﺍﻟﻌﺎﻤﺔ ﻟﻠﻜﺘﺎﺏ ﺍﻻﺴﻜﻨﺩﺭﻴﺔ‪1975 .‬‬

‫ﺠﺎﺒﺭ‪ ،‬ﻋﺒﺩ ﺍﻟﺤﻤﻴﺩ‪ ،‬ﻭﻋﻼﺀ ﺍﻟﻜﻨﺎﻨﻲ‪ :،‬ﻤﻌﺠﻡ ﻋﻠﻡ ﺍﻟﻨﻔﺱ ﻭﺍﻟﻁﺏ ﺍﻟﻨﻔﺴﻲ ﺍﻟﺠﺯﺀ ﺍﻟﺴﺎﺩﺱ ﺩﺍﺭ ﺍﻟﻨﻬﻀﺔ‬ ‫‪-24‬‬

‫ﺍﻟﻌﺭﺒﻴﺔ‪ ،‬ﺍﻟﻘﺎﻫﺭﺓ‪1993 .‬‬

‫ﺩ ﺍﻟﻤﻠﻴﺠﻲ‪ ،‬ﻋﻠﻤﻲ‪ :،‬ﺴﻴﻜﻭﻟﻭﺠﻴﺔ‪ ،‬ﺍﻻﺒﺘﻜﺎﺭ‪ ،‬ﺩﺍﺭ ﺍﻟﻨﻬﻀﺔ ﺍﻟﻌﺭﺒﻴﺔ ﻟﻠﻁﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺭ‪ ،‬ﻁ‪ ،5‬ﺒﻴﺭﻭﺕ‪.‬‬ ‫‪-25‬‬

‫‪2000‬‬

‫ﺩﺒﺎﺒﻨﺔ‪ ،‬ﺴﻤﻴﺭ‪ :،‬ﻨﺎﻓﺫﺓ ﻋﻠﻰ ﺍﻟﺘﻌﻠﻴﻡ‪ ،‬ﻁ‪ ،1‬ﺍﻻﺭﺩﻥ‪1996 .‬‬ ‫‪-26‬‬

‫ﺘﻭﻓﻴﻕ‪ ،‬ﻤﺎﻫﺭ ﻋﺒﺩ ﺍﻟﻌﺯﻴﺯ ﺼﻨﺎﻋﺔ ﺍﻟﺴﻴﺎﺤﺔ ‪/‬ﺩﺍﺭ ﺯﻫﺭﺍﻥ ‪1997،‬‬ ‫‪-27‬‬

‫ﺴﺘﻭﺭ‪ ،‬ﺍﻨﺘﻭﻨﻲ‪ :،‬ﺍﻟﺴﻠﻭﻙ ﺍﻟﺒﺸﺭﻱ‪ ،‬ﺘﺭﺠﻤﺔ ﻤﺤﻤﺩ ﺍﺤﻤﺩ ﻋﺎﻟﻲ ﻭﺍﻟﻬﺎﻤﻲ ﻋﺒﺩ ﺍﻟﻅﺎﻫﺭ ﻋﻔﻴﻔﻲ‬ ‫‪-28‬‬

‫ﻋﺎﻗل‪ ،‬ﻓﺎﺨﺭ‪ :،‬ﻤﻌﺠﻡ ﻋﺎﻟﻡ ﺍﻟﻨﻔﺱ‪ ،‬ﻁ‪ ،2‬ﻭﺍﻻﻨﺠﻠﻭ‪ -‬ﺍﻟﻤﺼﺭﻴﺔ‪ ،‬ﻤﺼﺭ‪1985 .‬‬ ‫‪-29‬‬

‫ﻜﻨﺔ‪،‬ﻋﻼﺀ ‪:‬ﺍﻟﻤﻭﺍﺭﺩ ﺍﻟﺒﺸﺭﻴﺔ ﻓﻲ ﺍﻟﻤﻁﺎﻋﻡ – ﺩﺍﺭ ﻭﺍﺌل ﻟﻠﻨﺸﺭ‪ -‬ﻁ‪ – 1‬ﺍﻻﺭﺩﻥ‪2004-‬‬ ‫‪-30‬‬

‫ﻤﻘﺎﺒﻠﺔ‪ ،‬ﺨﺎﻟﺩ ‪:‬ﺍﻟﺘﺴﻭﻴﻕ ﺍﻟﻔﻨﺩﻗﻲ‪ ،‬ﺩﺍﺭ ﺯﻫﺭﺍﻥ ﻟﻠﻨﺸﺭ ﻭﺍﻟﺘﻭﺯﻴﻊ‪2000-‬‬ ‫‪-31‬‬

‫ﻨﺎﻴﺕ‪ ،‬ﺭﻜﺱ‪ ،‬ﺭﻭﺠﺭ ﻜﺭﻴﺕ ﻨﺎﻴﺕ‪ :،‬ﺍﻟﻤﺩﺨل ﻟﻌﻠﻡ ﺍﻟﻨﻔﺱ ﺍﻟﺤﺩﻴﺙ‪ ،‬ﺘﺭﺠﻤﺔ ﻋﺒﺩ ﻋﻠﻲ ﺍﻟﺠﺴﻤﺎﻨﻲ‪،‬‬ ‫‪-32‬‬

‫ﺍﻟﻤﻜﺘﺒﺔ ﺍﻓﺎﻕ ﻋﺭﺒﻴﺔ ﻭﻤﻜﺘﺒﻴﺔ ﺍﻟﻔﻜﺭ ﺍﻟﻌﺭﺒﻲ‪ ،‬ﺒﻐﺩﺍﺩ‪1984 .‬‬

‫‪1- Francois Vellas and Lionel Becherel:” The International Marketing of Travel‬‬

‫‪and Tourism”, Macmillan Press Ltd, 1999.‬‬

‫‪2- Roger Doswell:” How Effective Management Makes The Difference”, Butter‬‬

‫‪Worth Heinemann, Britain, 1997.‬‬
‫‪3- Paul Brent:” Market Research in Travel and Tourism”, Butter Worth‬‬

‫‪Heinemann, 1997.‬‬
‫‪4- David A .Aaker, and V. Kumar, and George, S .Day:” Marketing Research”,‬‬

‫‪John Wileys and Sons, Inc, 1998.‬‬
‫‪5- Weaver, D. and Oppermann, M., “Tourism Management”, library of Australia,‬‬

‫‪2000.‬‬

‫‪6- Williams, M. and Shaw, G., "Tourism and Economic Development ", John‬‬

‫‪Wiley &Sons, 1995.‬‬

‫‪7- Bull, A., "The Economics of Travel and Tourism", John Wiley &Sons, 1992.‬‬

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