Page 45 - PEAK Host Book 2018

RETAIL &

DIRECT CHANNELS

Ron Smith
Sr Bus Development Manager, Retail & Dir | Boston, MA
2010 PEAK Winner
A key leader in T-Mobile’s 1500 store distribution expansion. In Ron’s area of responsibility from NYC to
Maine, T-Mobile added 167 new stores, in 74 new cities, covering 2.5M new potential customers. T-Mobile
has moved to over 25% share of distribution in previously under-served markets like Boston, Providence, and
Upstate NY (49 new stores). With Ron’s efforts, the Northeast was #1 in Total Doors Built, #1 in New Covered
Pops, #1 in Acts vs. Target, and #1 in % of Doors achieving Ramp.

Bob Stanchina
Director, Sales Ops & Business Planning | Parsippany, NJ
2011 PEAK Winner
Bob is a tireless leader that has led the Northeast Region to #1 in operations across US, keeping tight control
over labor, returns and shrink. He also led the strategy and execution on several innovative projects that have
impacted the rest of the country - NEMO, Northeast TV, Telesales call center, and T-Mobile Trucks.

Miranda Stark
District Manager, Retail Sales | Omaha, NE

Miranda took Nebraska by storm as a new market for T-Mobile in 2017. Her enthusiasm and fearless Un-carrier
approach allowed her to recruit, hire, train and motivate a team from the ground up. Miranda has become the
face of T-Mobile for her team and the communities of Omaha and Lincoln, Nebraska!

Rick Strimbu
Mobile Expert | Canton, OH

Not only is Rick a strong Mobile Expert, but he stepped up as a leader when his manager was out of the office
for an extended period.. The entire store rallied behind Rick as he helped coordinate schedules, customer
experience, sales results and coaching.

John Tarleton
Sr Director, TPR | Parsippany, NJ

John developed strategy and led the team that delivered the biggest expansion in T-Mobile history: opening
377 of T-Mobile’s 1,450 doors (26%) in 2017. He improved the volume and quality of new Northeast distribu-
tion by person¬ally recruiting the highest quality partners in the US: Verge, MSO, Titan & Amtel. He created
and executed consolida¬tion resulting in over 100 doors with higher conversion and quality.

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