Page 41 - Sales Management

Role of Communication in Sales 42

Management

Sales Management refers to the art of achieving the
sales targets within the stipulated time frame
through effective budgeting and meticulous
planning. Sales management enables the sales
representatives to close sales deals in favor of the
organization and eventually earn revenues for the

same.

Communication plays an important role in sales
management. Sales professionals need to be good
communicators for the desired impact. In simpler
words, communication is the backbone of sales
management. It is absolutely not possible to close a
sales deal without effective communication.

There must be healthy communication between the
sales professionals and the customers as well as
amongst the sales representatives.

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