Page 43 - Sales Management
P. 43
Role of Communication in Sales 44
Management
One should never interfere when the second party is
speaking. Wait for your turn to speak.
Don’t play with words. Convey exactly what your
product offers. Fake promises and wrong commitments
lead to problems and confusions later on. Transparency
is essential for a long term relationship with the
customers. Avoid telling lies to them.
Make sure your sales presentation is interesting.
While speaking to the customers over the phone, make
sure you are not chewing or eating something. Don’t put
the customers on long holds. Never avoid customer’s
calls unless and until there is an emergency.
Understand the needs and expectations of the
customers and suggest them the best solution.
The customer can ask you any question under the sun
and it is your duty to clarify his doubts. Make sure you
are well prepared. One should never lose his temper
while interacting with the customers.
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