Page 47 - Sales Management

Role of Attitude and Personality in 48

Sales Management

Attitude and personality play an important role in sales

management.

• One can’t achieve results every time. It is absolutely okay if one customer does
not agree to your presentation and prefers your competitor’s offerings. Don’t
take failures to heart. Remember failure is just the opposite of success. Never
lose hope; instead find out the causes of failure and move on. There is no point
crying over spilt milk. Be your own critic, analyze the things and find out what
went wrong. Incorporate the necessary changes in your sales pitch for better

results next time. Go out, meet people and increase your list of potential
customers. Develop a strong network. It helps in sales.

• Sales professionals should never be shabbily dressed as they directly interact
with the clients. Avoid wearing casuals as customers would never take you
seriously. Follow the professional dress code but make sure you don’t feel
uncomfortable. Don’t wear loud clothes to work or for meetings. Ensure you
smell good. Foul smell irritates the customer. Do shave before you go for sales
deals. Make sure your nails are short and clean. It is essential for sales

professionals to look good and clean for the desired impact.

• Sales representatives ought to be aggressive and have a pleasing personality

Individuals with. People in sales should have a charismatic personality to attract
and influence the customers.

• Individuals willing to make a career in sales should be extroverts. They should
love interacting with people. It is important for the sales representatives to
break the ice and gel with the customers.

• Sales representatives should look confident and sound intelligent. Never show

your desperation to the customers. Don’t tell them how badly you need to sell
the product to meet your targets.

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