Page 51 - Sales Management

Tips for Successful Sales Professionals
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• Interact with the customers more
often and try to find out their needs
and expectations. Be honest with
people. Suggest them only what is
right for them.

• Create a target market for your
products. Don’t try to sell a flat
screen television or air conditioner
to someone whose monthly income
is rupees ten thousand only. It
would be a sheer wastage of time,
energy and talent. Understand the
purchasing power of the customers.

• Don’t oversell. One should never
irritate the customers. Don’t make
their lives hell. Being pushy never
leads to closure of deals; rather it
leaves the customers’ irritated. Give
them time to think and decide. It is
good to be aggressive but never
cross that fine line.

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