Page 48 - Sales Management
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Role of Attitude and Personality in 49
Sales Management
Attitude and personality play an important role in sales
management.
• Sales representatives ought to be aggressive and have a pleasing personality
Individuals with a laidback attitude should not take sales and marketing as
profession.
• People in sales should have a charismatic personality to attract and influence the
customers.
• Individuals willing to make a career in sales should be extroverts. They should
love interacting with people. It is important for the sales representatives to break
the ice and gel with the customers.
• Sales representatives should look confident and sound intelligent. Never show
your desperation to the customers. Don’t tell them how badly you need to sell
the product to meet your targets.
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