Page 42 - Sales Management
P. 42

Role of Communication in Sales                                                             43


                                     Management









                   Communication between sales

                  professionals and external clients
             Keep your sales pitch simple and precise.



            Complicated sales terminologies and
            jargons confuse the customers. It is
            important for the customers to understand
            your products for them to believe in them
            and eventually purchase the same. The
            sales professionals must be well aware of
            the benefits of the products.




            Sales professionals must be very careful
            about their tone of voice. Never be too
            loud or too soft. Be polite. Make sure you
            are audible to the customers. Don’t ever
            be rude to them.






            While addressing a group of customers
            make sure even the individuals sitting on
            the last bench can hear you properly. Don’t
            just speak for the front benchers.









            One should never interfere when the
            second party is speaking. Wait for your
            turn to speak.














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