Page 42 - Sales Management
P. 42
Role of Communication in Sales 43
Management
Communication between sales
professionals and external clients
Keep your sales pitch simple and precise.
Complicated sales terminologies and
jargons confuse the customers. It is
important for the customers to understand
your products for them to believe in them
and eventually purchase the same. The
sales professionals must be well aware of
the benefits of the products.
Sales professionals must be very careful
about their tone of voice. Never be too
loud or too soft. Be polite. Make sure you
are audible to the customers. Don’t ever
be rude to them.
While addressing a group of customers
make sure even the individuals sitting on
the last bench can hear you properly. Don’t
just speak for the front benchers.
One should never interfere when the
second party is speaking. Wait for your
turn to speak.
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