Page 5 - CCAP-PAM - Citrix Cloud Accelerator Program - PAM

All drivers

Technical Financial Business

• Hybrid cloud solutions are • Reduced margins on • Partner-driven innovation of
now possible with Citrix Cloud hardware and licenses services and cloud

Services • Reduced margin and revenue • Partners being pushed to
• General interest in cloud and of services for renewals change by market and
services offerings • Campaign-driven competition

• Burst to cloud of workloads transformation by Citrix • Create competitive advantage
facilitated by Citrix • Lower operational costs with cloud and services

• Citrix on Azure solutions • Cost effectiveness in projects • Strategic partnership with
• Customers want elasticity of • Shift from CapEx to OpEx Microsoft
application and workload • Customers want Pay-as-you— • Cloud and services buyers

infrastructure go financial models come from LoB and not IT
• Customers seek for flexible • 360-degree TCO and • Business outcomes drive need

scalable solutions calculation including for cloud and services
• Customers are using hyper- operations, monitoring, • Large vendors push
scaler IaaS-platforms and predictive maintenance and customers to embrace cloud

partner‘s consulting must security drive need for cloud infrastructure for software
react on this shift of demand and services development and DevOps

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