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Questionnaire results












                 Question 2: Please rate the challenges your partners may                                                                             Summary
             experience, when deciding to start selling Citrix Cloud Services?                                                              Citrix Cloud Services

                                                                                                                                                     Challenges


                                                                                                                                        •   Very different maturity of our
                                                                                                                                            partners as of their cloud
                                                                                                                                            services transformation
                                                                                                                                            journey
                                                                                                                                        •   Partners still struggle to
                                                                                                                                            understand our hybrid
                                                                                                                                            approach and our value

                                                                                                                                            proposition
                                                                                                                                        •   Partners articulate features
                                                                                                                                            and pricing but find it hard to
                                                                                                                                            leverage conversations outside
                                                                                                                                            IT
                                                                                                                                        •   Partners find it hard to sell
                                                                                                                                            Citrix Cloud Services to SMBs
                                                                                                                                        •   The conversation on-premises
                                                                                                                                            vs. cloud is still difficult to do







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