Page 9 - CCAP-PAM - Citrix Cloud Accelerator Program - PAM

Reasons partners decide NOT

to go Citrix Cloud Services

Technical Financial Business

• Current DOTI challenges causing

• Price too high versus on-premise administrative workloads
in relation to perceived value • Risk loosing opportunities due to
• Incentive exclusions and channel long pricing processes
discount reductions (by SE) • Partners are afraid of losing their
• Have own integrations/own undercut TTU motion service scale
powershell scripts not working
with Citrix Cloud • Lack of transparancy of tiered • Partner DNA & strategy does not
match to a Cloud Business Model
pricing
• Struggle to position value of Citrix • Business Case does not seem • Change management internally
Cloud Services to customers and economically favourable Own lack of knowledge about our

then giving up •
• Partners tend to wait until new • Afraid of loosing managed Citrix Cloud Strategy
services at customers creating a
Business Case does not seem
solutions are mature and financial gap • economically favourable
established
• Feature parity  pricing • Not enough pull from some
difference verticals and SMB customers

• Partners main customer base is
not allowed due to legislations to

use cloud services

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