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Supporting Student Notes:

Analyzer

The analyzer is in between the defender and prospector. They take less risk and make less mistakes
than a prospector, but are less committed to stability than defenders. Most firms are analyzers. They
are seldom a first mover in an industry, but are often second or third place entrants.

They tend to expand into areas close to their existing core competency. Rather than develop wholly
new products, they make incremental improvements in existing products. Rather than expanding into
new markets, they gradually expand existing markets. They try to maintain a balanced portfolio of
products with some stable income generators and some potential winners. They watch the
developments in their industry closely, but don’t act until they are sure that the time is right.

Reactor

A reactor has no proactive strategy, often reacting to events as they occur. They respond only when
they are forced to by macro environmental pressures. This is the least effective of the four strategies. It
is without direction or focus.