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Approaching Key Buyers

CEO Concerns                     Growth/
                                  Global
                    Customer    Expansion
                 Relationships
                                           Need Cash
                                 CEO       Generating            The 7 Top
                                                               Concerns for
                                Concerns     Projects
                                                                   CEOs*
                                                   New Cost
  Long Term                                      Efficiencies
Sustainability

                 Economic /                 Seeking    * Source: CEO Concerns 2011: Gartner, March 2011
                   Political               Innovation
                    Risk &
                                                for
                Government                 Corporate
                 Regulation
                                             Growth
   54   55   56   57   58   59   60   61   62   63   64