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Urdaneta City University

MANAGEMENT PRACTICES OF SCHOOL PAPER ADVISERS: BASIS FOR
PERFORMANCE STANDARDS IN CAMPUS JOURNALISM
MARLON T. FRONDA

This study determined the management practices of school paper advisers in the selected
public elementary schools from the six selected schools division of Pangasinan. Specifically, it
determined to answer the following: (1) profile of the school paper advisers in terms of age,
sex, highest educational attainment, number of years as school paper adviser, relevant training
in campus journalism, and recognition/award as school paper adviser; (2) level of management
practices of school paper advisers in the different areas of management namely: planning,
organizing, controlling, directing, implementing, evaluating, and decision-making; (3) significant
difference in the level of management practices of school paper advisers and profile variables
namely: age, sex, and highest educational attainment; (4) significant relationship of the level of
management practices of school paper advisers and the selected variables namely: number of
years as school paper adviser, relevant training in campus journalism, and recognition/award as
school paper adviser; (5) the most pressing problems encountered by the school paper advisers
in the management of campus journalism; and (6) the proposed performance standards for
school paper advisers in the management of campus journalism.
Based on the treatment and thorough analysis of the data, the findings are as follows:
Majority of the school paper advisers are females, most are relatively young; have relevant
training in campus journalism at the division level. Majority have M.A. units, most of them have
earned division level recognition. As for their level of management practices, they have an
overall weighted mean described as “High”, there is no significant relationship between the level
of management practices of school paper advisers’ and number of years as school paper adviser
and relevant training attended in campus journalism. Furthermore, the researcher arrived at
the following conclusions: (1) Majority of the school paper advisers are females. Most of them
are relatively young as school paper adviser. Also, most of them have M.A. units and majority
attended division level training in campus journalism. And most of the school paper advisers
earned recognition/award at the division level; (2) All of the management practices were
rated high, decision-making being the highest; (3) there is no significant difference between
the level of management practices of school paper advisers and the profile variables: age,
sex, and highest educational attainment; (4) There is no significant relationship between the
level of management practices of school paper advisers and their profile namely: number of
years as school paper adviser and relevant training attended in campus journalism. As for
the profile variable recognition/award as school paper adviser, there is significant relationship;
(5) The following were the most pressing problems encountered by the school paper advisers
in the management of campus journalism, budget, time for pupil writers, trainings, support
from stakeholders, and attitude/discipline/skills of pupil writers; (6) A performance standards
for school paper advisers in the management of campus journalism focusing on the problems
encountered is proposed.

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