Page 21 - Association of ADFAS, Strategic Plan 2020-2026, Book Format, Version 2.05b (PFarr, 23Oct2020)_Classical

Association of ADFAS Strategic Plan 2020-2026: ‘Embracing the Arts, enriching Australia’

STRATEGIC PRIORITY 2: BUILD STRATEGIC RELATIONSHIPS TO SUPPORT ADFAS OUTCOMES
Priority Success Indicators Strategies Resources Time Frame
B.1. Marketing and Promotion • Increased visibility of ADFAS in media, • Improve public relations, marketing and brand awareness through Proposed PR/ Marketing 2021 onwards
increased membership, better relationships and marketing initiatives Officer, EC. Each
income • Appoint Communications/Marketing Officer individual society.
Specially: Produce a measurable increase in • Develop external partnerships and links with other arts related and travel
national visibility demonstrated by annual organizations
increases in membership & society numbers • Improve promotion through digital and print media using Marketing Officer
and PR advice.
B.2. Alliances • Develop interactive external partnerships and • Research, connect and develop external partnerships and links with EC, Council, 2021 onwards
links with other arts-related and cultural travel business and other arts related and travel organizations to be investigated PR/Marketing Officer
organizations producing advantageous public – gathering ideas.
relationships and publicity. • Improve promotion through national digital and print media. As above

STRATEGIC PRIORITY 3: ENHANCE ADFAS ACTIVITIES
Priority Success Indicators Strategies Resources Time Frame
C.1 Diversify lectures/ • Increased member satisfaction and member • Increase diversity in lecture topics and other arts-related presentations/ LC, Societies 2020 Ongoing
programs numbers programs (Aust. lecturer
• Encouraging numbers of guest ticket sales • Increase lecturer diversity Recommendations)
Specifically: Embed metrics for the Association • Increase register of endorsed Australian lecturers
and Societies to annually assess member • Digital presentations. (Issues include scale of fees, archiving, cataloguing)
satisfaction and member numbers/ participation. • Investigating putting up short Australian Lecturer video lectures on website
in our own version of staying connected.
C.2 Diversify activities for wider • Increased member and community • Provide more society educational and social activities (e.g. ADFAS Travel EC Sub Committee, EC, 2021 ongoing
appeal engagement and increased membership Club @ Home, ADFAS National Newsletters, Garden Scheme, Public Council.
Specifically: Demonstrate increased member lectures, promotional tours, educational workshops, Youth Arts Awards, Each individual society.
and community engagement through a broader etc.)
range of diverse ADFAS and community • Improve community engagement and partnerships through visits, young
experiences. arts & other community activities
• Diversify philanthropy through investigating new projects
• Public lectures
• Alternative style lecture tours including promotional (e.g. PA/HK)
• Educational workshops
• Combined society activities
• The benefits of membership, and members wishes, will be ascertained in
part by Societies conducting Experience/Satisfaction surveys of Members
(preferable using standardish questionnaires and tools (e.g. SurveyMonkey

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