Page 19 - Association of ADFAS, Strategic Plan 2020-2026, Book Format, Version 2.05b (PFarr, 23Oct2020)_Classical

Association of ADFAS Strategic Plan 2020-2026: ‘Embracing the Arts, enriching Australia’

Table 8. Priority Actions, Success Indicators, Strategies, Resources and Time Frame

STRATEGIC PRIORITY 1: STRENGTHEN THE ADFAS ORGANISATION
Success Indicators and Specific Objectives Strategies
Priority (Focus Area) Resources Time Frame
(What we aim to do) (How we plan to go about achieving the aims)
A.1. Best Practice Governance a) Establish, encourage and monitor sound and • Brief Governance audit for the Association and all member Societies using EC End CY 2021
Standards effective standards of governance and embed a standardised questionnaire.
nationally by end 2022. • Adapt and adopt an ADFAS specific Code of Conduct for ADFAS Achieved
Specifically: Produce a guideline to establish and (NB code adopted by Council, Aug. 2020)
monitor sound and effective standards of internal • Develop appropriate support/monitoring processes. End 2020
and external governance, and embed by end
2021.
b) Approve Code of Conduct and embed
nationally by end 2020
A.2. Improve communications Increased website Social Media activity, member • Newsletters to all members - e.g. councillors and all members EC, Exec Admin Commenced 2020,
through Social Media and a satisfaction. • Improve social media presence (i.e. ADFAS Facebook page and ADFAS Assistant, Website ongoing
common digital marketing Increase in ADFAS Travel uptake. Instagram) and relevant content Coordinator.
platform Specifically: • More interactive website (Proposed
a). Produce a program of actions to increase • Improve use of all styles/types of technology. Run ad hoc training/ Communications/
visibility of ADFAS activities via social media mentoring sessions to build capability/confidence. Marketing Officer).
(e.g. Facebook, Twitter, Instagram). • Enable video meetings (using Zoom or MS Teams and Webinar tools).
b). Acquire communication platforms to improve • Select a Social Media expert to actively manage and coordinate social
digital communications between the EC and media platforms, producing a document to assist others to follow suit.
members. (Revamp of Facebook and Instagram)
c). Embed appropriate assessment metrics and • Research and engage the services of a suitable digital communication
monitor regularly. platform (Mailchimp newsletter (e.g. quarterly))
• All societies to have own their newsletters, Electronic Direct Mail (EDM), or EC and each individual Commenced 2020,
ongoing
society.
similar – EC to assist and workshop.

A.3. Improve education and Increase in volunteers, increased volunteer skill • Improved training and sharing of information in workshops EC Commenced 2020 &
support for volunteers levels, and satisfaction • Possible use of technology or society hubs to educate and share ongoing
including inter-Society support • Utilize skilled members, or others as required, to run workshops
• Investigate P/T Education Officer, including costs/benefits
A.4. Reconfigure structure and a) Reduction of administrative costs • Reduce administrative costs through analysis and action a) EC, Council a) a) Commenced 2020,
costs. Investigate ADFAS b) Undertake ADFAS rebranding exercise (for • Streamline structure, methods and costs – e.g. utilise video meetings and b) Rebranding ongoing. Review
rebranding options. the Association and Societies) with a view workshops as alternative to second annual Council meeting. Working Party, EC, annually 2020-2026
to improving public recognition and • Utilise fit-for-purpose technologies for teleconference meetings and Council, Societies b) b). Commence late
marketing. workshops, membership, ticketing, social media, satisfaction surveys, 2020. 2021 ongoing.
bookkeeping, budgeting, auditing, security/risks, fraud control, etc,
• Establish Rebranding Working Party to investigate rebranding options, pros
and cons, legal/administrative/social media and Domain implications, costs,
etc. Liaise with NADFAS (UK) so as to benefit from its learnings with
respect to changing to its new (trading) name as The Arts Society.

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