Page 23 - FY 2025 NRR Annual Report

UMNURSING.ORG DIRECTING WEB TRAFFIC 23

INCREASING WEBSITE VISIBILITY TO MAKE THE JOB SEARCH EASIER

Nurse Recruitment and
Retention continued to use
the Nursing Careers website,
UMnursing.org, as a
consistent method of
communication with nurses
interested in Michigan
Medicine.

The UMnursing.org URL takes
candidates directly to our
“Search Jobs” page. NRR
uses a multi-tier strategy to
OUR NURSING WORKFORCE CONTINUES TO STRENGTHEN
bring candidates to our
career website.

We also use highly targeted
internet banner ads and
internet smart media
featuring the Block M and
maize-and-blue branding.