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The Power Of

Strategic Partnerships

by Nadia Conn

A strategic partnership is a working relationship between two
business entities that work together to enhance both businesses.
The partnership requires a trust-based relationship in which both
parties work on the long-term win-win outcomes. The companies
utilizing strategic alliances should be able to utilize each other’s
strengths, such as expertise or access to physical assets, to make
both firms stronger and allow for growth.

Business owners are well known not your core competencies allows business begins to expand from
for their desire to perform every both businesses to keep efficiently recommendations, acquisitions and
task required to run their business. growing. growth of the companies we assist.
As a result, they spend numerous
hours learning topics outside of their For instance, SinglePoint, Inc and West to East benefits by gaining
business scope. Unfortunately, unless West to East Accounting Solutions, expertise in various industries, and
they are an expert in all areas and LLC, have developed this type expansion of their market infiltration
have unlimited amounts of time, they of relationship in 2020. The two in numerous markets. The goal for
end up spreading themselves thin and companies provide completely strategic partnership is quite simple
reducing their return on investment different services, yet they — to act as an invaluable resource for
through not focusing on their core complement each other’s growth in each company and to increase the
competencies. Additionally, the desire their area of expertise. overall value of both.
to be a jack of all trades inevitably
leads them to be a master of none. Recently, West to East upgraded
the revenue recognition policy for Nadia Conn is a CEO and Founder at
To increase the return on investment, a subsidiary of SinglePoint, Direct West to East Accounting Solutions LLC.
the best practice is to concentrate on Solar, in accordance with Accounting Nadia has a unique and diverse career
the expertise the business actually Standards Codification or ASC 606.
provides, whether it is goods or The change from cash basis accounting history with thirty years of experience
services. Let the professionals who to accrual-based accounting has in various roles, including President,
have more expertise in other areas significantly increased the accuracy VP of Operations and CFO in the
provide those services. in accounting and showed a large construction, banking, engineering,
revenue for the parent company. and environmental planning industries.
Examples of strategic partnerships Nadia has a Bachelor’s of Science
vary greatly, but can include: Greg Lambretcht, CEO of SinglePoint
stated: “What we have gained and a Master’s Degree in Economics
• Engineering and Manufacturing and continue to gain [from the from Tajikistan University, as well as
• Accounting and Solar Industries partnership] is speed that is powered a Bachelor’s of Science in Accounting
• Small Business and Marketing by our own data but represented from Western International University.
by West to East in a more effective
• Information Technology (IT) and manner. This is enabling our senior
Accounting leadership to make quicker decisions
• Real Estate and Mortgage Broker on the financial data versus working West to East Accounting Solutions, LLC
• Schools and Information almost exclusively within the financial Nadia Conn CEO/Founder
Technology (IT) data.” 34522 N Scottsdale Rd, Suite 247
Scottsdale, AZ 85266
Partnering with another business As a partner who is able to support (480) 229-5735
that specializes in areas that are companies in their growth, our

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