Page 40 - The Inquiry into the Development and Implementation of a Multimedia Resource to Help Improve Parental Involvement in Their Child’s Reading Literacy During the Primary School Years.

Figure 3.1 Action Research Cycle (McNiff & Whitehead, 2001, p. 40)

Other models of action research include the work of Jack Whitehead, Stephen

Kemmis, Robin McTaggart, and John Elliot. In spite of slight variations, the
majority of these models tend to have similar characteristics; they are cyclical,

requiring separate and yet mutually dependent steps, they involve participation from
the researcher(s) and active participants in the research process, the data gathered is

usually of a qualitative nature, and the process is reflective Farren (2005).

3.3 My Chosen Approach to Action Research

As previously stated, the research methodology I chose to use is the Educational
Entrepreneurial Approach (EEA) to action research Crotty (2014) (Figure 3.2),

(Video 3.1). I chose this research approach for a number of reasons. Firstly, it
allowed me to be physically involved in the research and to collaborate with the

parents, teachers and pupils of our school. Secondly, it coincided with my job as a

primary school teacher and ICT coordinator as it encourages the use of technology to
create a multimedia resource to improve the workplace. This methodology is an

approach that aims to guide practitioner researchers as they embrace technology or
curriculum design for the use of technology in order to create innovative resources

that improve their workplace. I identified this approach to be a sustainable
methodology, one that brings together my own professional development and the

enhancement of my workplace environment.

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