Page 41 - The Inquiry into the Development and Implementation of a Multimedia Resource to Help Improve Parental Involvement in Their Child’s Reading Literacy During the Primary School Years.

The action reflection cycles of plan, act, observe and reflect (Kemmis, McTaggart, &
Retallic, 2004) are still fundamental to the EEA approach, however, there are three

key characteristics that define the Educational Entrepreneurial Approach:

• Crotty (2014) discusses the growing importance of using multimodal

communications to connect, educate and inform as many people as possible,
a practice that is becoming more relevant as we move forward towards

immersing ourselves in the ever-growing digital media sphere. Jewitt (2008)
further supports this view by highlighting that the mode and media of how

knowledge is represented is a vital aspect of constructing knowledge. The

manner in which information is communicated and presented shape both
what is to be learned and how to achieve this. This research approach

involves the researcher examining the use of multimodal communications
prior to the planning, designing, and creating of a multimedia resource to

enhance their workplace environment. Retaining this understanding, I set

about creating the ‘Parent Learning Zone’ which consists of short
demonstrative videos that aim to improve the reading skills of primary school

pupils by enhancing the involvement of their parents in their reading
homework. I will describe this process in greater detail in Chapter 4.

• The values of passion, creativity and excellence are at the core of the
Educational Entrepreneurial Approach. The researcher is encouraged to

discover and articulate their own educational values as they develop their
pedagogy of the unique (Farren, 2006). Crotty (2014) connects with the ideas

of Ken Robinson in that creativity involves doing something and may not

necessarily be for economic benefit (2001, p.115). Crotty (2014) refers to the
European Commission (2014) definition of Entrepreneurship and how it

helps people develop the skills, knowledge, and qualities necessary to
achieve the goals they set out for themselves. As per Reid Hoffman, co-

founder of LinkedIn, the most successful entrepreneurs are not motivated by

money. They are successful as they live in a permanent state of growth and
evolution, constantly developing, responding to new experiences and

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