Page 42 - The Inquiry into the Development and Implementation of a Multimedia Resource to Help Improve Parental Involvement in Their Child’s Reading Literacy During the Primary School Years.

knowledge, and discovering opportunities where others may see obstacles

(Hoffman, 2012). Before I established the goals and changes I aspired to
achieve, I first had to reflect and explore my core values. I believe our

personal values and goals are interconnected, that our goals are the outer
expression of our personal values. Ascertaining my values was necessary as

they helped to guide me through my research process and were a source of

motivation throughout. It became apparent that my values would become my
criteria and lay the foundation of my action research.

• Although the knowledge created during this research is developed by the

individual practitioner, it is also a collaborative and cooperative process. The

EEA methodology inspires and guides the researcher to achieve their creative
potential in a safe, nurturing environment supported by their peers,

supervisors and work colleagues. The methodology is designed to bring
about change in the workplace or improve a situation by using technology

and multimedia.

I described the characteristics that distinguish the EEA approach from other action

research methodologies as well as some of the processes it shares. I will now explain
the four steps involved in this process and how I incorporated them into my research:

3.3.1 Educational Entrepreneurial Approach to Action Research (Crotty,

2014)

The EEA to Action Research consists of four key stages: Explore, Understand,

Create and Transform. I will now briefly explain the four steps involved in this

process:

1. Explore:
At the beginning of the research process Crotty’s (2014) EEA approach inspires the

practitioner to examine their ontological view point by exploring their educational

values, their passion and identify what motivates them in their field of work.
Through introspective reflections I identified my educational values of excellence,

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