Page 59 - The Inquiry into the Development and Implementation of a Multimedia Resource to Help Improve Parental Involvement in Their Child’s Reading Literacy During the Primary School Years.

also known as chunking, of a series of related knowledge (Guo et al., 2014). See

(Appendix G) for the layout of the ‘Parent Learning Zone’.

Figure 4.7 ‘Parent Learning Zone’ reading videos

To further support my use of segmented videos, I decided to use Google Analytics,
on our school’s YouTube account to examine the viewer retention of my previously

uploaded videos. I created a spreadsheet (Table 4.1) to determine the average view
duration in minutes for each uploaded video and compared it to the video’s total

length. From this analysis, I was able to gauge an appropriate video length. As can

be seen, the longer length videos tend to have a much lower viewer retention rate,
whilst the shorter videos have a much higher viewer retention rate. I am aware that

this is not an exact science as ulterior motives such as internet disturbances can
hinder the viewer retention rate. However, Fishman (2016) reported that for a video

of 4-5 minutes, viewer retention will be no more than 60%, while a 1-2 minute video

had a viewer retention rate of approximately 75%. Viewer engagement is steady up
to the 2 minute mark, denoting that a 90-120 second video will hold the viewer's

attention as much as a 30-second video. I kept these findings and recommendations
in mind when segmenting my reading videos.

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