Page 10 - Bumble Bee House

Business proposal for Bumble Bee House (Academy) Vyshneve Kiev Region Ukraine July 2018

economic meltdown in the above stated periods, BBHA can be certain of steady growth
year by year.
Additionally, the assumption is also that there will not be any major competitor within the
region during these periods and the BBHA will grow at a steady pace. The above
projection may be adjusted higher/lower depending on market conditions at the end of
each fiscal year.

18. BBHA Pricing Strategy

BBHA will charge students per term/per session and students have the option of either
paying their fees before starting or during the school session on a daily basis. ESL
Language schools generally charge students based on such factors, location, services
being offered and any extracurricular activities such as visits to home and work place etc.

At BBHA, we will keep our fees below the average market rate for all of our students by
keeping our overheads low and by collecting payment in advance. In addition, we will also
offer special discounted rates to all our students at regular intervals who sign up for pre-
determined length of a course.
BBHA are aware that there are some students that would need special assistance, we will
offer flat rate for such services that will be tailored to take care of such students’ needs.
19. BBHA Payment Options

The payment policy adopted by BBHA is all inclusive since we are quite aware that
different clients and students prefer different payment options and have differing needs
but at the same time, we will ensure that students and clients receive value for money,
and that as a result of nonattendance, BBHA does not lose valuable finance through
reimbursement or otherwise of penalty refunds.
Some of the payment options that will be made available to clients and students:

 Payment via bank transfer
 Payment with cash
 Payment via Point of Sale Machine (POS)
 Payment via online bank transfer
 Payment via Credit/Debit card

In view of the above, BBHA will have banking facilities which will allow for above types of
payments to be made. Details will be made available via advertisement brochures for
courses, and websites of BBHA.

20. BBHA - Publicity and Advertising Strategy
Good publicity strategy is essential, hence BBHA have been able to work with our brand
and advertising strategies that will help us target our market.
BBHA are set to become the number one choice for students in the Vyshneve region of
Kiev. Provisions for effective publicity and advertisement of our academy the platforms we
intend to use to promote and advertise BBHA, and will:

 Place adverts on both print (community based newspapers and magazines) and

electronic media platforms
 Sponsor relevant community based events/programs

TMAP 11 JULY 2018 punky56@live.co.uk copyright pg. 9