Page 7 - Bumble Bee House

Business proposal for Bumble Bee House (Academy) Vyshneve Kiev Region Ukraine July 2018

10. Cleaners/Security:

 Responsible for cleaning the school facility at all times

 Ensures that toiletries and supplies don’t run out of stock
 Cleans both the interior and exterior of the schools’ facility

 Handles any other duty as assigned by the academy administrator
 Ensures that the academy is secured at all times

 Controls traffic and organise parking
 Gives security tips to staff members from time to time

 Any other duty as assigned by the academy administrator.

11. BBHA Business Plan – MARKET ANALYSIS

Market Trends

The trend in the language ESL line of business is that the keys to attracting
students are educational performance and the pass rate of their students in
national exams. Any language school that has good records will always thrive.

The demand for the services offered by language ESL are driven by the fact that
businesses people, tourists and students would need to learn the language of their host
country they are visiting if they truly want to integrate fully in the country or community.

The areas BBHA would need to spend heavily on is in ensuring that the academy is up to
standard, on advertisements, and marketing to ensure recruitment.

12. BBHA Target Market

BBHA is going to offer variety of language instruction services within the scope of the ESL
language learning in Kiev Ukraine. The intention of starting the BBHA is to soundly
educate people in various languages and Art and Dance, but also to make profits from the
academy business in this region.

BBHA’s target market as a private Academy will be open to people’s needs (students,
tourist, and business people) of different classes and cultural background. BBHA is
coming into the language industry with a business concept that will enable it to work with
the students at different learning stages, by tailoring their needs

13. BBHA’s Competitive Advantage

Any new venture, especially in an emerging economy such as Ukraine, is highly risky and
competitive. For BBHA to be successful, it will need to have a significant competitive edge
over other start-ups within this industry. It can be very difficult for new businesses to
establish themselves in the ESL language industry. In this case, it is imperative that the
reputation of the academy is quickly established so there is a positive feedback from
clients/students/stakeholders.

TMAP 11 JULY 2018 punky56@live.co.uk copyright pg. 6