Page 8 - Bumble Bee House

Business proposal for Bumble Bee House (Academy) Vyshneve Kiev Region Ukraine July 2018

BBHA is quite aware that to be highly competitive in the educational industry means that
BBHA should be delivering a consistent quality of service and students should be able to
experience remarkable improvement in their skills being learned and BBHA should be
able to meet the expectations of both students and parents alike.

BBHA may be a new into the language and ESL market in the Vyshneve region of Kiev,
but the management and owners of BBHA will avail the best teachers and tutors qualified
by Western standards, who should be licensed to teach at the levels they will teach. These
are the key components of BBHA competitive advantage.
Lastly, BBHA will respect its employees and this will help to instil pride in the academy
meaning that they will be more than willing to build the business to protect their future with
BBHA, and help to deliver BBHA’s set goals and achieve all business aims and objectives.

14. BBHA School Business Plan – SALES AND MARKETING STRATEGY

BBHA is mindful of the fact that there is strong competition amongst ESL language
academes in the Kiev Region; hence BBHA will engage qualified and trained western
teachers to handle the academies’ growth plans.

BBHA will also ensure that students’ who produce excellent results from national exams
and other exams speaks for HBBA in the market place; we want to build a standard that
will give BBHA the edge over competitors and this will be the greatest advertisement for
BBHA on word of mouth advertisement from satisfied clients.
15. BBHA is set to make use of the following marketing and sales strategies to
attract clients;

 Introduce BBHA by sending introductory letters alongside BBHA brochure to

schools, corporate organisations and key stake holders in Kiev and Vyshneve
regions of Ukraine.

 Print out fliers and business cards and strategically drop them in schools, libraries
and even student organisations

 Use friends and family to spread the word about BBHA
 Introduce BBHA to learning specialists, school administrators, teachers, guidance
counsellors especially as they are with students everyday

 Post information about BBHA on bulletin boards in places like schools, libraries,

and local coffee shops.
 Place a small or classified advertisement in newspapers, or local publications
about BBHA.

 Use referral networks such as agencies that will help match students with BBHA

 Join relevant ESL/English association or body that will enable us to network and
meet others in same industry.
 Advertise online by using an advertising platform such as Google, Facebook that

will allow BBHA to place text advertisements alongside on websites with related
contents, and along results from search engines.

TMAP 11 JULY 2018 punky56@live.co.uk copyright pg. 7