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WINE TOURISM

that it is also necessary to live in their cities,
and not just to get out of the way of tourists.
Too much of tourism pressure is blocking ci-
ties of art like Rome, Florence, Venice, what
has caused difficulties of a regional and gene-
ral nature.
Cities like Venice, the Cinque Terre or
Dubrovnik had changed their character due
to the influx of tourists coming out by the
thousands from cruising ships. When the ships
have stopped sailing and landing there, life
has disappeared, and the cities are empty.
Normal life is missing there.
I think also tourism should change to remain
sustainable. Today´s tourist is running through
the city, eating, drinking, buying souvenirs
and filling memory card of his smartphone.
Not any real experience!
But consider another way to exploring my
piece of Italy. The sea and the landscape have
always had a particularly important influence
on life, culture, viticulture, and wine produc-
tion in Liguria. Let´s enjoy it - we are speaking
about wine-oriented tourism. The vineyards,
exposed to the sea breeze and often cultiva-
ted in steep cliffs that slope towards the sea,

produce wines with a very strong personality
and salinity, difficult to find in wines produ-
ced elsewhere. And they are so beautyful! Well
worth a visit!
The terraces and steep slopes, often without
access by roads, as in the „Cinque Terre“ area,
have often led to the definition of Ligurian vi-
ticulture as „heroic“. The harvest is carried out
strictly by hand and the grapes are carried on
the shoulder, not by choice, but by necessity
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