Page 9 - 2015 Best Practices of Spectacle Lens Management

Full-time
Full-time
Part-time
Part-time
% Contact Lens
% Contact Lens
Patients
Patients
50%
50% 35%
Product 35% 30%
30%
Mix Design (% of lens pairs) Material (% of lens pairs) 25% 25%
20%
continued High-Index 20%
Bifocal/Trifocal 2% Glass
10%
Progressive
20% 29.1%
Plastic
Polycarbonate 44%
Single Vision 44%
50.9%

Advanced Lens Features (% of lens pairs)

No-Glare
lenses 29%
The exhibits shown here provide national
usage estimates for lens designs, materials and Photochromic 16%
lenses
special treatments as of 2009. In recent years,
progressive lens designs, polycarbonate and Polarized
high-index materials, and advanced lens types lenses 10%
and treatments have all gained market share at Computer
the expense of more traditional lenses. lenses 5%

Sources: VisionWatch, MBA surveys

How much revenue should each
eyewear Rx generate? Independent ECP Eyeglasses Sales: 2009-2012
VisionWatch data, based on consumer
surveys, show that the average retail sale 2009-2012
Annual
for a pair of eyeglasses purchased from an 2009 2010 2011 2012 % Change

independent ECP during 2012 (including Units (million)
both lenses and new frames) was $298. This Frames 28.5 28.7 29.2 30.1 +1.8%
average amount paid for a complete new pair Lenses 33.4 34.0 34.4 35.4 +2.0%
of eyeglasses increased 2.3 percent annually Dollars ($million)
from 2009 to 2012. The average 2012 retail Frames $3,890 $3,929 $4,150 $4,319 +3.6%
sale includes $155 for spectacle lenses – just Lenses $4,759 $4,888 $5,003 $5,476 +4.8%
over 50 percent of the value of the average Total $8,649 $8,817 $9,153 $9,795 +4.2%
transaction. For eyeglass prescriptions Average Revenue per Pair
including a new pair of frames, an average of Frames $136.49 $136.83 $142.25 $143.36 +1.7%
$143 was spent for frames. Lenses $142.49 $143.94 $145.46 $154.88 +2.8%
Total* $278.98 $280.77 $287.71 $298.24 +2.3%
VisionWatch data show that 15 percent of * Assumes all eyeglasses sales include new lenses
eyeglass Rxes sold by independent ECPs
during 2012 included new lenses only, using Source: VisionWatch, years ending December
an existing pair of frames. Just 6 percent of
eyeglass pairs sold by optical chains used
existing frames.

Best Practices of Spectacle Lens Management 2015 9