Page 6 - Annual Report-final-final

GREAT RUN OF PROJECT HALLA BOL

During ‘Republic Day Discount Sale Period’, we decided to ride on the consumer
sentiment of compulsive buying. Across India, we timed the promotion of our Regular
Sale Offers in the same period, thus presenting them to the reader as ‘Exclusive
Republic Day Offers’. Simultaneously, RMD teams rampantly combed the market to
book new readers. The first ever such effort, wherein we earned quick success.

#Great People

SUCCESSFUL LAUNCH OF NIE WEBSITE

Introduced as a unique value addition to the NIE program, thereby promising the
young reader a ‘Dual Benefit’ of print and online. Not only does it give a clear cut
competitive edge to the program but is also helping garner more readers in the new
academic session.

The website at its inception drew an unparalleled sponsorship of Rs.1 cr value, brought
in by RMD NIE. The only NIE program world-wide which offers such a wide spectrum
of print, web and more.

#Powerhouse of Successful Brands #Innovation

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