Page 11 - Annual Report-final-final

NAVBHARAT TIMES : HIGHLIGHTS OF 2016-17

In a typical Bollywood fashion, NBT continued to amaze, inspire & engage both the audience
as well as the producers/distributors & advertisers with its well thought & crafted
campaigns, innovations & product extensions. Here’s to the year which further solidified the
box office supremacy of the brand NBT.

NBT started the year on a high note with an impressive growth in ad revenues & PBT in H1.
With revenues getting a hit due to demonetization, the momentum in the box office got
slow however the year ended with an overall revenue growth of 6% in Delhi. The show
stealer however was NCR region showing a staggering revenue growth of 17% owing to
various interventions in the product & hyperlocal brand activities resonating more with the
audience.

SUCCESS OF NBT PLANET CAMPUS

NBT Planet Campus, the flagship Education programme by Navbharat Times now got bigger
this year which was visible in the revenue growth as compared to last year further
solidifying its presence & brand recall. The ladies of Delhi-NCR roared once again with a
staggering participation (5000+) at NBT All Women Bike Rally bettering their last year’s
Limca Book Record. The event saw Olympian Wrestler Sushil Kumar & Bollywood Actor
Bhumi Pednekar flagging off the rally in support of the cause. Sanya Malhotra (of Dangal
fame) actress flagged off the Mumbai leg of the rally that had over 1500 women
participating in the event

#Powerhouse of Successful Brands

112