Page 11 - Annual Report-final-final
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NAVBHARAT TIMES : HIGHLIGHTS OF 2016-17


                  In a typical Bollywood fashion, NBT continued to amaze, inspire & engage both the audience
                  as well as the producers/distributors & advertisers with its well thought & crafted
                  campaigns, innovations & product extensions. Here’s to the year which further solidified the
                  box office supremacy of the brand NBT.

                  NBT started the year on a high note with an impressive growth in ad revenues & PBT in H1.
                  With revenues getting a hit due to demonetization, the momentum in the box office got
                  slow however the year ended with an overall revenue growth of 6% in Delhi. The show
                  stealer however was NCR region showing a staggering revenue growth of 17% owing to
                  various interventions in the product & hyperlocal brand activities resonating more with the
                  audience.



                  SUCCESS OF NBT PLANET CAMPUS

                  NBT Planet Campus, the flagship Education programme by Navbharat Times now got bigger
                  this year which was visible in the revenue growth as compared to last year further
                  solidifying its presence & brand recall. The ladies of Delhi-NCR roared once again with a
                  staggering participation (5000+) at NBT All Women Bike Rally bettering their last year’s
                  Limca Book Record. The event saw Olympian Wrestler Sushil Kumar & Bollywood Actor
                  Bhumi Pednekar flagging off the rally in support of the cause. Sanya Malhotra (of Dangal
                  fame) actress flagged off the Mumbai leg of the rally that had over 1500 women
                  participating in the event

                  #Powerhouse of Successful Brands


























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