Page 15 - Annual Report-final-final

A TIME FOR FESTIVITIES
While the Brand Track saw Maharashtra Times emerge as the Readers’ Favourite, the festive
season proved that Maharashtra Times was also the choice of advertisers across the state during
the peak festive months of Ganapati, Navratri and Diwali. Maharashtra Times emerged as the
fastest growing Marathi newspaper in Sept - Oct as per TAM clocking more than twice the growth
of our nearest competitor. What’s more, we were the only Marathi newspaper to have gained
market share while the rest have either lost ground or barely hung on. Even at individual edition
levels, this story held true. Needless to say, this achievement was promoted to advertisers
through a strong Trade Campaign. The product changes, marketing campaigns and a strong RMD
thrust saw Maharashtra Times muddy the No. 2 position giving Divya Marathi (A Dainik Bhaskar
Group publication) a run in Nashik city in time for the festive season.

SCORING BIG HITS ALL YEAR ROUND
Maharashtra Times kept its readers engaged all through the year with a robust activity calendar
under the Maharashtra Times Culture Club umbrella. Through various events, workshops, musical
concerts, theatre acts and movie premiere nights, Maharashtra Times Culture Club closed the
year at a strong membership base of around 13000 with revenue generation of close to 2.4 Cr
through subscriptions, ticketing and sponsorship.

MORE INNOVATIONS THAN AB DEVILLIERS
Maharashtra Times led from the front with product innovations all year round – both, Editorial
and Response-led. These included Jackets, French Windows, Butterfly Flaps, Perforations,
Panoramas, Scented Paper, Alive integrations.

A STRONG FINISH IN THE SLOG OVERS
As if to save the best for the last, Maharashtra Times ended the year strongly with a series of high
impact activities in Feb and March. The best-in-class editorial coverage of the elections in
Municipal Corporations and Zilla Parishads across the State culminated with indepth coverage and
analysis of the poll results in End Feb. February and March also saw the Maharashtra Times
unleash its marquee properties: The MaTa Maifal Litfest on account of World Marathi Day, The
Limca Record breaking All Women’s Bike Rally across 6 cities and the blockbuster Musical
Weekend featuring Papon and Indian Ocean live in concert in Pune. Quite aptly, bringing the
curtains down on an eventful year was Maharashtra Times’ largest and most well-known IP, the
MaTa Sanmaan Awards – an extravaganza recognizing excellence in the world of Marathi
entertainment – ranging from Movies, Theater and Television. This year, the event was bigger,
better and far more glamourous, being attended by leading lights such as Maharashtra CM,
Devendra Phadnavis, Bollywood celebrities Yami Gautam and Swara Bhaskar. Also, for the first
time ever, sponsorship revenue was also complemented by ticketing revenue.

#Powerhouse of Successful Brands #Innovation #Cohesiveness

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