Page 18 - Annual Report-final-final

GROWTH OF ET MARKETS

ET Markets was launched in Dec 2015, as a four page SNP white pull-out five days a week (Mon-
Fri) within the main paper in five markets (Mumbai, Delhi, Bangalore, Kolkata, Ahmedabad). The
product saw massive success in 2016-17 and enabled the following in 2016-17 (i) Strengthening
ET’s market coverage by catering to the growing appetite for investment news, and (ii)
monetising inner pages of ET in the year 2016-17

Another feature - ET Markets roundtables also saw great positive feedback. Here roundtables are
planned in regular intervals on topical themes such as ‘Stock markets performance’, ‘How GST
can transform India’, ‘Debt instruments’. An ET Markets Pre-Budget Meet held in Jan 2017 and
was attended by leading fund managers and featured the globally renowned Finance Professor
and author, Aswath Damodaran

#Powerhouse of Successful Brands

in April 2014 in Mumbai with the objective to provide readers with content on lifestyle, leisure
and luxury as well as attract new readers & advertisers to ET . The product has since grown from
strength to strength and has helped drive revenues for ET as well as connect with young readers.
What started as a 3-day (Wed-Fri) product in Mumbai

ANOTHER SUCCESSFUL YEAR OF ET PANACHE

The ET Panache supplement was launched as now been extended to 5 days (Mon-Fri) in the top 3
metros (Mumbai, Delhi and Bengaluru). Under ET Panache, the Trendsetter Awards were
launched in 2016-17 as a to toast rising entrepreneurs, maverick innovators, and dapper trail-
blazers. The glitzy awards ceremony was held in October 2016 in Mumbai and was well-attended
by an eclectic mix of people - from corporate leaders, entrepreneurs and personalities from
society, sports and film such as Karan Johar, Irrfan Khan, Kumar Birla and Vishwanathan Anand

#Powerhouse of Successful Brands

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