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MAHARASHTRA TIMES : HIGHLIGHTS OF 2016-17
NAVBHARAT TIME

OFF TO A FLYER IN THE POWERPLAY OVERS
S : HIGHLIGHTS OF 2016-17
In true T20 fashion, Maharashtra Times began the year with a bang launching 5 new
products in April. There was action right from Day One of the new financial year - April 1st –
which saw the launch of two new hyperlocal city supplements: Nashik Plus and Nagpur Plus
to take on competition and match reader navigation patterns. This was then followed by
launch of the Thane Plus, to bolster the flagship Mumbai edition by taking competition head
on in the suburbs. The MaTa Maifal women and youth supplement in Nashik and Nagpur
completed the line-up of new product launches. The success of these launches has also been
validated by reader surveys, andalso by the advent of new local advertisers.

THE ACCOLADES FLOW IN

The Maharashtra Times product quality received an emphatic nod from readers in July. The
Brand Track reader surveys conducted by IMRB saw Maharashtra Times emerge as the Best
Newspaper on several reader delight parameters such as local, political, national and
regional news across Mumbai, Pune and Nashik, leaving behind competition such as Sakal,
Lokmat, Loksatta and Divya Marathi. Maharashtra Times’ in-depth, progressive and unbiased
news has made it a firm Readers’ Favourite.

HIGH DECIBEL, LARGE VISIBILITY

2016-17 saw Maharashtra Times making significant brand investments through powerful,
thought-provoking 360 degree campaigns. One such campaign was the “Unbiased
Journalism” campaign – born out of consumer insights that readers doubted the credibility
of other local Marathi publications, all of whom have political affiliations. The unbiased
journalism campaign saw Maharashtra Times use a high level of Television, Cinema, Print,
Outdoor, Radio, Digital as well as Onground activations. The hard-hitting TVC crossed 4
million views on digital media. Other campaigns like “Pune’s Best”, “Nashik’s Best” and
“Fastest Growing” were promoted strategically at various points through the year.

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