Page 12 - Annual Report-final-final
P. 12

NBT AWAAZ & NO. 1 CAMPAIGN

                 Apart from the commercial (flagship) programmes, NBT also captured the local pulse of our
                 readers with campaigns such as NBT Awaaz & No. 1 Campaign in Ghaziabad & Lucknow. This
                 was further validated by IMRB Brand Track Research which put NBT in the top pedestal in
                 giving the maximum number of local news. The research also gave us insights on the gender
                 ratio of our readers where we lagged in terms of female readership vis a vis our
                 competition. To combat the same, NBT launched a weekly feature page- Ghaziabad FEMINA
                 in June 2016 which focussed on hyper local content targeting women readers

                 #Powerhouse of Successful Brands


                 NBT CITIZEN REPORTER

                 NBT Citizen Reporter, launched in September 2016, with the objective of giving power of
                 journalism in the hands of our readers, saw huge resonance with our readers. The results
                 were overwhelming with 50,000+ downloads in 6 months & over 15k stories submitted by
                 our readers/citizen reporters. Some of these stories were powerful enough to even make it
                 to the front page. The current app rating of 4.26 is higher than any other edition (TOI or
                 languages).

                 #Powerhouse of Successful Brands


                 A SUCCESSFUL FIGHT AGAINST DENGUE

                 Last year, NBT launched a topical campaign on Fight Against Dengue to spread awareness
                 about this menace & help people fight it while getting nationally acclaimed bodies such as
                 Indian Medical Association on board. The campaign was culminated with a first of its kind
                 innovation in India, where NBT published a ‘mosquito repellent newspaper’ with citronella
                 fragrance, an active ingredient in all the mosquito repellent products. The innovation was
                 widely appreciated & also got monetized for INR 7.5 lacs with a non-active advertiser.

                 #Innovation










                                                            113
   7   8   9   10   11   12   13   14   15   16   17