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NBT AWAAZ & NO. 1 CAMPAIGN

Apart from the commercial (flagship) programmes, NBT also captured the local pulse of our
readers with campaigns such as NBT Awaaz & No. 1 Campaign in Ghaziabad & Lucknow. This
was further validated by IMRB Brand Track Research which put NBT in the top pedestal in
giving the maximum number of local news. The research also gave us insights on the gender
ratio of our readers where we lagged in terms of female readership vis a vis our
competition. To combat the same, NBT launched a weekly feature page- Ghaziabad FEMINA
in June 2016 which focussed on hyper local content targeting women readers

#Powerhouse of Successful Brands

NBT CITIZEN REPORTER

NBT Citizen Reporter, launched in September 2016, with the objective of giving power of
journalism in the hands of our readers, saw huge resonance with our readers. The results
were overwhelming with 50,000+ downloads in 6 months & over 15k stories submitted by
our readers/citizen reporters. Some of these stories were powerful enough to even make it
to the front page. The current app rating of 4.26 is higher than any other edition (TOI or
languages).

#Powerhouse of Successful Brands

A SUCCESSFUL FIGHT AGAINST DENGUE

Last year, NBT launched a topical campaign on Fight Against Dengue to spread awareness
about this menace & help people fight it while getting nationally acclaimed bodies such as
Indian Medical Association on board. The campaign was culminated with a first of its kind
innovation in India, where NBT published a ‘mosquito repellent newspaper’ with citronella
fragrance, an active ingredient in all the mosquito repellent products. The innovation was
widely appreciated & also got monetized for INR 7.5 lacs with a non-active advertiser.

#Innovation

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