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HITTING THE TARGET WITH PROJECT BULL’S EYE

An exclusive project was launched in Delhi and Mumbai to convert HT readers to
TOI. This was achieved systematically by collecting valid data base from vendors and
strategically timing the project- just before HT renewals were due. The reader was
approached with a compelling subscription offer for TOI, which they simply could
not refuse! As a result, we were able to convert a significant number of readers and
added them to the Times of India reader base.

#Powerhouse of Successful Brands #Speed #Innovation

RECOGNIZING THE CHAMPIONS OF RMD

RMD launched its Rewards and Recognition Program for department- aimed at not only
boosting the teams’ morale but also to induce a spirit of healthy team competitiveness
and a desire to improve and surpass our own milestones and achievements. This would
go a long way, in creating a performance driven culture within RMD.

#Great people #Compassion and Care

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