Page 7 - Annual Report-final-final

SUCCESS OF Ei-SAMAY

The eastern market had been showing a distinct upswing and consistent growth in sales
of Ei Samay. To accelerate sales, RMD conducted a distribution correction exercise and
expanded reach by launching a Bardhhaman- Durgapur- Asansol edition. This turned out
to be yet another feather in RMD’s cap, given the success of the expansion strategy in a
highly competitive market, which is the heartland of Anand Bazar Patrika (ABP)

#Powerhouse of Successful Brands #Accountability and Risk Taking

MOVING AHEAD WITH TECHNOLOGY

RMD has launched a pilot project to test its readiness for adoption of high end
technology such as tablets to manage market dynamics on a real time basis. This project
is aimed at enabling real time data entry and processing data, thus facilitating executives
to review sales performance at any given point of time; Thereby gaining better control,
time management and positioning BCCL as a techno-savvy organisation.

#Speed #Great People

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