Page 10 - Annual Report-final-final

BRAND CAPITAL: HIGHLIGHTS OF 2016-17

A YEAR OF SIGNIFICANT MILESTONES

The last financial year was a milestone year for Brand Capital – we completed 12 years of
existence and crossed the $3bn mark of cumulative investments till date- a unique
achievement that only a few Private Equity funds have managed to achieve in such short
span of time. Brand Capital grew in double digits across all key parameters of new deals,
advertisement consumption (both for Print & Non Print) as well as for profitable sale of
investments. We contributed ~23% to the BCCL top-line while making significant
contributions to our other Non Print Group companies as well.

The year saw Brand Capital complete investments in 3 unicorns – Flipkart, Snapdeal & Quikr
– while also launching the famed GSV Accelerator in India. We continued our journey of
helping the firm become anti-fragile by bringing new categories like Pharma OTC, pre-
schools, consumer services, app-only businesses, etc. in to the print advertising fold and
adding anchor advertisers across categories.

#Great People #Speed #Powerhouse of Successful Brands

111