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NBT JASHN LIVE IN CONCERT
Amidst the Diwali Release clashes between KJo & Ajay Devgan, NBT announced its
most ambitious & anticipated project- NBT Jashn Live In Concert with the 2
stalwarts of Indian Music Industry- Diljit Dosanjh & Gurdas Maan around the same
time. Though the risk involved was huge, it paid off handsomely with a total
audience turnout of 6500+ & great overall revenue generation. An interesting
observation made by trade pundits was that this blockbuster raked in more
ticketing revenues than sponsorship revenue making it the first of its kind
commercially successful event across BCCL languages.
#Powerhouse of Successful Brands
NBT RANGMANCH CLUB
After a promising debut in July 2015, NBT Rangmanch Club continued to deliver
knockout performances adding Rs.1.38 crores overall to the top line with a
profitability of 60%. Around 70% of the revenues were generated from membership
subscription & ticketing through 90+ events/workshops targeted towards members
of all age groups. The feather in the cap were entertainment events such as
“Comedy Nights Live” & “Carnival”. These events not only took our membership
base to a whopping 14,683 but also added stature to the club through strategic
alliances with leading names in General Entertainment Channels making it a win win
situation for us. The legacy of RMC has been extended to Mumbai in the month of
Mar which again saw a massive connect & in no time added close to 1000
members.
#Powerhouse of Successful Brands
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