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EI SAMAY : HIGHLIGHTS OF 2016-17

ANOTHER YEAR, YET ANOTHER SUCCESSFUL RUN

Ei Samay has seen significant growth in circulation, ad revenue and brand salience since its launch
in October 2012. Currently, Ei Samay is 3rd in circulation among Bengali dailies, with a current
Print Order of 2.65 lakhs in Kolkata region (City + Upcountry). Additionally, the recently launched
Bardhman, Durgapur & Asansol (BDA) split, has increased the average PO by an additional 25
thousand taking the combined PO to 2.9 lakhs. The power of the brand emerges from the fact
that almost 100% PO is sold on Cover Price.

Ei Samay’s credentials have been built around the proposition of ‘Real News’ (“Ashol Khobor”).
This proposition is based on competitor benchmarking & reader insights that clearly pointed to
coverage on key political stories to be more of ‘views’ rather than ‘news’. Ei Samay in turn has
consistently offered a balanced coverage and differentiated itself on well researched perspectives
on every big story.

The IMRB findings in 2016 stated Ei Samay as:

 No.1 in Editorial Content among Dual readers
 No.1 in Modernity among Dual readers
 No.1 in Youthfulness among Dual readers
 No.1 In Updated News among Dual readers
 Furthermore, Ei Samay has been the No.1 in Facebook Fan base since its launch with a
current base of 3.95 million fans whereas ABP has a fan base of 3.75 million users.

Today Ei Samay is a vibrant brand for the vibrant city with various thought leadership initiatives
taken by the Brand since its inception.

#Powerhouse of Successful Brands

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