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THE COMPLETE





                                                          Take two customers through the                                                  CUSTOMER EXPERIENCE
                                                          complete customer experience
                                                          from your Greet to Delivery. Ask your
                                                          manager or owner to observe you, and
                                                          record their observations in the table below.
                      Optimal Customer Experience: Customer #1
                      Date:                                     Customer Name:

                               Observed Behavior                          Yes No   Strengths        Areas for
                                                                                                    Improvement
                               Observe sales interactions with customers
                               Greet: all customers within 20 seconds on floor (or   p p
                               3 rings)
                               Ask: ask qualifying questions to determine   p p
                               customer needs
                               Show: shows customer products that are relevant   p p
                               to their needs; customer interacts with product
                               Close: coworker uses relevant WFG to overcome   p p
                         GASC
                               objections; coworker ask to fill out order form with
                               customer
                               Review New Rentals, 1st payment defaults,
                               7-14’ and 15+ files
                               • Order from completely filled out & information is      p p
                                  updated in HT
                               • Verified & approved by manager before delivery  p p
                                  or carryout
                               • All payments are setup on or shortly after   p p
                           Customer
                                  customer’s pay date
                        Verification
                               Observe Proper Rental Agreement Close
                               • Rental agreement closed away from counter;   p p
                                  sitting down with customer
                               • Coworker emphasizes the obligations the  p p
                                  company will live up to, the customers first due
                       Close
                            Rental
                                  date & importance of on-time payments
                         Agreement
                               Customer Payments
                               • Always verify the customer’s contact       p p
                                   information and update if needed
                               • Always ask the customer for a referral   p p
                               • Always thank the customer for their business  p p
                        Payments
                          Customer
                               Proper Delivery Processes Are Followed
                               • Proper paperwork, accesories and assembly/   p p
                                  installation tools are prepared
                               • Correct merchandise is loaded front to back,   p p
                                  using appropriate blankets, pads & straps to
                                  protect product
                               • Returns are made Available For Rent (AFR) within  p p
                        Delivery
                           Customer
                                  48 hrs
                               • Delivery checklist filled out correctly & call back  p p
                                  completed


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         Drive_First_Gear_vF2-0_Day4.indd   229                                                                     7/9/2015   10:10:44 AM
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