Page 90 - Electronic Media

90 Media Studies - II ELECTRONIC MEDIA

Omnidirectional

Omnidirectional means capable of receiving
or transmitting signals in all directions.

An omnidirectional antenna sends and
receives signals in all directions.

Omnidirectional microphones pick up sounds
from virtually any direction. This design in an
environment where sound sources are moving and it is not practical to
move the microphone along with them. It can come with some
drawbacks, including muddy sound quality in some cases.
Omnidirectional microphones can often be identified by their
distinctive rounded ends, created by the bulging mesh installed over the

electronic pick-up.

Simulcasting

Suppose there is an address to the nation by the Prime Minister of
India, simultaneous transmission will be carried out by radio, and many
TV networks. Simulcasting is a term used to describe the simultaneous
transmission of a television and/or radio signal over two or more
networks or two or more stations.( Doordarshan, Asianet, Sun network
etc)

Sound bite

Sound bites are short clips of speech or music extracted from a
longer piece of audio.

It is characterized by a short phrase or sentence that deftly captures
the essence of what the speaker is trying to say. Such key moments in