Page 23 - Peak Period Planning Document-ENGLISH - 2020_Neat
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PEAK PERIOD - PEAK PERIOD BEST PRACTICES                                                                                             PLANNING











          PEAK PERIOD                                                                                       BEST

          BEST PRACTICES                                                                                PRACTICES






                                                             THE DAY                                                 •  Use a line-buster to expedite
                                                           OF... FOCUS                                                 the line, remove hangers and
                                                                                                           pre-fold purchases, entertain customers,
                                                                                                                 reinforce the shopping experience,
                                                                                                                   and sign up customers to receive
                                                             •  Check RCL Forum for any important                                our e-mail program.

                 AFTER                                              updates or promotional changes.
               CLOSING                                                                                       •  Open 15-30 minutes earlier and stay
                                                                             •  Morning: Set the tone,     open 15-30 minutes later than posted to
                                                            communicate the plan and expectations,                     maximize sales opportunities.

                                                                 and get the team ready for the day!
                        •  You must do a bank deposit.                                                       •  Bring in your team early each day to

                                                                  • Afternoon: Keep the momentum                        task and replenish the store.
                          • Install marketing elements.             going! Celebrate wins, cheerlead

                                                                     opportunities, and coach misses!                  •  The SL should NEVER be
                    • Complete the floor replenishment                                                                              behind the cash.
                   and empty the back room as much as             • Evening: Debrief the team – make
                possible (while still maintaining the visual   sure to thank and congratulate the team

                                 standards of the store!).       individually and be sure to share the
                                                                                results with everyone!
                         • Stock and fill the cash desk.



               PEAK PERIOD PLANNING | REVISED OCT 20 20                                                                                                   23
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