Page 22 - Abstract Book BICoSEH 2022

PELUANG DAN TANTANGAN PEMANFAATAN TEKNOLOGI DIGITAL
DALAM PENGEMBANGAN INDUSTRI HALAL DI PROVINSI
SUMATERA BARAT

Husni Shabri
Universitas Islam Negeri Syarif Hidayatullah, Indonesia
Email: husnishabri21@mhs.uinjkt.ac.id

Abstrak: This study aims to analyze the opportunities and challenges of using
digital technology in the development of the Halal Tourism Industry in West
Sumatra Province. This research uses a qualitative descriptive analysis
approach. The data analysis technique uses Strength, Weakness, Opportunity
and Threat (SWOT) analysis to obtain a comprehensive picture in the
development of the halal industry. The results show that the opportunity in the
development of the Halal Tourism Industry in West Sumatra is more number of
internet users and every year it always increases, this can carry out tourism
promotion through digital media intensely, provide travel applications on
smartphones and use sharing in living behavior. tourists in disseminating
information widely and effectively. The challenges faced are still lack of
knowledge of business actors about the importance of halal certification in
products and places of business, interlinkage of halal tourism and sharia finance
is still not maximized, online reservation is not maximized, and inadequate
facilities and infrastructure in several tourist attractions related to the use of
technology which is then need maximum handling.

Kata Kunci: Digital technology, Halal Industry, West Sumatera Province

16 | BICoSEH Pascasarjana UIN Mahmud Yunus Batusangkar