Page 26 - Abstract Book BICoSEH 2022

MULTIPLIER EFFECT OF “ONE NAGARI, ONE EVENT” PROGRAM IN
REALIZING COMMUNITY ECONOMIC GROWTH IN TANAH DATAR
DISTRICT

2
1
Widi Nopiardo , Rizal
Universitas Negeri Islam Mahmud Yunus Batusangkar, Indonesia
1
Email: widinopiardo@iainbatusangkar.ac.id, rizal@iainbatusangkar.ac.id
2

Abstrak: Tourism and economic growth are like two sides of a coin. Every
tourist destination visited by tourists certainly contains an economic element.
The main problem in this study is how the implications of "One Nagari One
Event Program" on the economic growth of the community in Tanah Datar
Regency. Research on this program needs to be carried out so that tourism
activists, other related parties, and policy makers can take appropriate steps to
optimally achieve program goals. This research is a field research with a
qualitative approach. The primary data sources in this study were the Regional
Head, Head of the Tourism, Youth, and Sports Office, other government
elements, and the community. From the research conducted, it shows that these
events have succeeded in attracting tourists. Each event always encourages
UMKM and business actors to sell their products and develop their businesses,
so that it has implications for the economic growth of the community. With the
enthusiasm of tourists visiting Tanah Datar Regency to witness the "One Nagari
One Event Program" has increased the circulation of money, developed UMKM,
increased citizen creativity, and improved other economic sectors. This is
indicated by the fact that from the five events that have been held, 31 thousand
visitors have visited, with a turnover rate of Rp. 3.6 billion.

Kata Kunci: Tourism, Event, Economic Growth

20 | BICoSEH Pascasarjana UIN Mahmud Yunus Batusangkar