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Removal Marketplace appeared, offering indi- European Green Deal, the European Union’s
viduals and businesses the choice to go online plan to cut Europe’s greenhouse gas emissions
and use their credit cards to pay farmers for and address other environmental challenges.
storing soil carbon. On the farmers’ side of the By the end of the enrollment period in
bargain, Nori invites farmers to use a computer October, farmers had enrolled over 200,000
app, COMET-Planner, to estimate of how much corn and soybean acres.
soil carbon they can sequester, pay an expert to
verify, and then sell it via Nori. There are regional efforts, too. The Flor-
ida Climate Smart Agriculture group is
Germany-based Bayer is getting in on the partnering with the University of Florida
act with a new Carbon Initiative that aimed Institute of Food and Agricultural Sciences to
to enroll 1,200 farmers in the United States develop the framework of payments for eco-
and Brazil during the current marketing system services along with a tool to measure
year. Bayer will pay farmers for the value the services provided.
of “carbon removal” practices. In Brazil, a
government-run agricultural research agency California, which is the nation’s pioneer in
will be enlisted to develop sampling tools to using carbon markets to try to reduce emis-
measure the practices’ impact. Bayer thinks sions, created a cap and trade system that
the program may help meet the goals of the requires power plants, refiners, manufacturers
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