Page 28 - Procanvass

It’s one thing to advertise via social media and bring
people back to your site, but social media platforms are
looking to bring conversions closer and control them
further by bringing them directly into their platforms.
This alliance is not a new thing, it was introduced in
china. E-commerce giant Alibaba Group Holding Ltd.
struck a deal with the company that runs China’s
Twitter-like Weibo service to acquire an 18% stake in
the popular social-media outlet for $586 million. Apart
from Alibalba’s motivation to fend off a strong
competitor, this alliance is all about exploring S-
commerce (social e-commerce) and M-commerce
(social e-commerce) opportunities for Alibaba’s e-
commerce platform Taobao and commercialization of In India this culture need to elaborate at minute level.
Weibo. Taobao has tried and failed in the past. Besides India’s e-commerce market is worth about
Taobao, where some 7 million merchants sell, Alibaba Rs 50,000 crores. About 80% of this is travel related
also operates the Tmall online marketplace aimed at
(airline tickets, railway tickets, hotel bookings, online
larger brands that want to reach Chinese online
mobile recharge etc.). Online retailing comprises about
shoppers. Alibaba is No. 1 in the Internet Retailer Asia 15%. India has close to 10 million online shoppers and
500 rankings.
is growing at an estimated 40-45% CAGR vis-à-vis a
global growth rate of 8-10%. Electronics and apparel
are the biggest categories in terms of sales. Cash on
Delivery as a preferred payment method. India has a

Akshay Bhogil
M.Tech. Project Management, VJTI
asb.vjtipm2017@gmail.com

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